Signs it’s time to update your website design

by | February 15, 2018 | Web design


Website design is like fashion. Every year styles and what’s “in” changes. You don’t have to change your design every year, but it’s important to keep your site fresh. Every few years it’s time to update old design components and give your site a fresh new look. Dated websites make it look like you’ve abandoned your business, but keeping up with fresh designs and user interface components keep users engaged. Here are some signs it’s time to freshen up your site design.

1) Your Design Isn’t Responsive

A responsive design allows you to use all of your current design components, but the code detects smaller screens and reorganizes them based on the viewer’s screen resolution. It’s how you can browse the same site URL on multiple screens without the need to manage a subdomain for smartphones and tablets.

You could get away with only desktop designs several years ago, but more users browse the internet now with smartphones and tablets rather than desktops. If your site isn’t responsive, you lose much of your site’s potential to gain readership and revenue.

2) Your Business Has Evolved

Most businesses start out one way and morph into something different to cater to new customers. Your business could evolve into something completely different as you find your niche and what sells well. If this is your story, then the site you started out with is probably old and doesn’t represent your business model anymore.

Take a good look at your site and ask yourself if it properly represents what you want to convey to your users. Think of your audience and your average user. Do you think that your site accurately provides information that you want to bring to users who find your site in a search? Are your popular items prominently displayed? Is the content fresh and engaging? Identifying old site designs takes some of your own ability to critique your site.

3) You Haven’t Integrated Social Media

Social media is a part of good site promotion. Even if you dominate search engines, you should always have at least one social media outlet connected with your site. If you have WordPress, you can just download a plugin that integrates social media buttons in your site content, but it’s not as easy if you have a custom site design.

It’s not a huge task to integrate social media on your site, but it does take a little coding. Your developer can probably integrate a simple share button within a day, but anything more complex takes more time. One of the best ways to integrate social media is to use Facebook for reviews and comments. This gives you the advantage of visibility amongst your readers’ friends when they comment and review your products.

4) You Lose Engagement on Your Home Page

Your home page should provide users with enough direction and good content to make them want to read more. This is a primary indication that you’re able to engage users. The only way to track these statistics is with analytic tools, which can be either pre-made out-of-the-box tools such as Google Analytics or a custom built data collected installed on your site. Whatever you use, it should be closely monitored and you should run reports often to see how users interact with your site.

If you find that people mostly drop from your home page and go no further, it could be time to redesign the site. You can always use the same colours, but a fresh new layout can greatly improve your engagement numbers. Even if your home page needs a redesign, you can identify components of your site that are the most interesting to users. You then incorporate these components into your new site design.

What are the Next Steps for a New Design?

After you do some research and you determine that it’s time to redesign your site, the next step is to contact a designer. You should have some direction for your designers, such as colour schemes and your audience. The designer might need specific information about your site and your tastes before you get a mockup, but the more information you give him, the better chance of getting a mockup that meets your tastes and requirements.

It takes time to redesign your site and there is a chance that you might need bug fixes after deployment, but the result can mean more readers, better conversions, and even better search engine rank.

Signs it’s time to update your website design

by | February 15, 2018 | Web design


Website design is like fashion. Every year styles and what’s “in” changes. You don’t have to change your design every year, but it’s important to keep your site fresh. Every few years it’s time to update old design components and give your site a fresh new look. Dated websites make it look like you’ve abandoned your business, but keeping up with fresh designs and user interface components keep users engaged. Here are some signs it’s time to freshen up your site design.

1) Your Design Isn’t Responsive

A responsive design allows you to use all of your current design components, but the code detects smaller screens and reorganizes them based on the viewer’s screen resolution. It’s how you can browse the same site URL on multiple screens without the need to manage a subdomain for smartphones and tablets.

You could get away with only desktop designs several years ago, but more users browse the internet now with smartphones and tablets rather than desktops. If your site isn’t responsive, you lose much of your site’s potential to gain readership and revenue.

2) Your Business Has Evolved

Most businesses start out one way and morph into something different to cater to new customers. Your business could evolve into something completely different as you find your niche and what sells well. If this is your story, then the site you started out with is probably old and doesn’t represent your business model anymore.

Take a good look at your site and ask yourself if it properly represents what you want to convey to your users. Think of your audience and your average user. Do you think that your site accurately provides information that you want to bring to users who find your site in a search? Are your popular items prominently displayed? Is the content fresh and engaging? Identifying old site designs takes some of your own ability to critique your site.

3) You Haven’t Integrated Social Media

Social media is a part of good site promotion. Even if you dominate search engines, you should always have at least one social media outlet connected with your site. If you have WordPress, you can just download a plugin that integrates social media buttons in your site content, but it’s not as easy if you have a custom site design.

It’s not a huge task to integrate social media on your site, but it does take a little coding. Your developer can probably integrate a simple share button within a day, but anything more complex takes more time. One of the best ways to integrate social media is to use Facebook for reviews and comments. This gives you the advantage of visibility amongst your readers’ friends when they comment and review your products.

4) You Lose Engagement on Your Home Page

Your home page should provide users with enough direction and good content to make them want to read more. This is a primary indication that you’re able to engage users. The only way to track these statistics is with analytic tools, which can be either pre-made out-of-the-box tools such as Google Analytics or a custom built data collected installed on your site. Whatever you use, it should be closely monitored and you should run reports often to see how users interact with your site.

If you find that people mostly drop from your home page and go no further, it could be time to redesign the site. You can always use the same colours, but a fresh new layout can greatly improve your engagement numbers. Even if your home page needs a redesign, you can identify components of your site that are the most interesting to users. You then incorporate these components into your new site design.

What are the Next Steps for a New Design?

After you do some research and you determine that it’s time to redesign your site, the next step is to contact a designer. You should have some direction for your designers, such as colour schemes and your audience. The designer might need specific information about your site and your tastes before you get a mockup, but the more information you give him, the better chance of getting a mockup that meets your tastes and requirements.

It takes time to redesign your site and there is a chance that you might need bug fixes after deployment, but the result can mean more readers, better conversions, and even better search engine rank.

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